RELATED: Last Jedi’s Domhnall Gleeson Calls Kelly Marie Tran’s Harassers ‘Morons’ In his studies, Bay discovered that approximately 50.9% percent of negative response on Twitter to movie was from non-automated accounts while only 21.9% was from verified human accounts. Researcher Morten Bay in his study Weaponizing The Haters: The Last Jedi and the strategic politicization of pop culture through social media manipulation, examined the online reaction to the Star Wars film. A new academic study this may have been part of a coordinated effort by Russian online bots to sow division and strife in American society by targeting pop culture. When Star Wars: The Last Jedi was first released this past December, audience reaction over Episode VIII was divided, especially with online criticism running rampant and driving several cast members off of various social media accounts in the face of constant harassment.
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