I found this immensely useful for someone on an advanced level in their email campaigns, seeking more valuable data to improve their marketing. You can also view this on the basis of days, hours, list, and tags of contacts. You can also get a very in-depth contact report of your top contacts, contact trends, and open/read trends. The analytics were in-depth and easy to understand for beginners, yet useful at an advanced level. It was neatly organized to track specific campaigns, and there was a completely separate menu to track automation project engagement.
For starters, it was very easy to find, unlike many other competitors in the market. You can also send unlimited emails in Drip.Īpart from automation, my favorite part of the Active Campaign was its reporting feature. Since there is no set plan tier, you don’t miss out on any feature.
There is a 14-day free trial for you to test out. It is charged based on the number of users you have. It does not offer standard plans like other softwares in the market. Pricing : This is the substantial difference between Drip and its competitors. While the analytics are great and sufficient for a beginner, someone on an intermediate level might appreciate a more in-depth analysis into the subscribers, options of blacklisting individual emails, and spam reports - similar to Constant Contact’s software. You can also see your entire activity for the day on Drip on ‘Recent Activity.’ This is a handy method to track your email campaigns or automation emails being sent out.Īll of the analytics can be exported in a CSV file. It requires consistent use of the software to get the hang of it and make it smoother the next time.ĭrip’s reporting is comprehensive and adequately organized: you can check email campaign’s metrics, filter it out based on a date range or campaign/automation, you can check opens by the hour, clicks by link, etc. The process of sending an email campaign or a message is exceptionally tedious, especially for a beginner. I even found the drag & drop feature a bit malfunctioned as it took several clicks on my laptop just to adjust the alignment that I wanted. Many of the tags, questions, and trigger features could have been left for at the end rather than a prerequisite to beginning the campaign’s editing. I found that the design was not too user-friendly when I was trying to create an email campaign. You can either choose your campaign to be ‘On Subscribe’ where this campaign will begin when someone has been added to your list, or you can select ‘Tag Applied’, a case where you can choose to send the campaign only to a set of segregated audience who have been tagged and marked in your database import. There are a few email campaign templates that can come in handy just in case, to begin with, or you can choose a blank slate to begin with and formulate a design of your own.
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